Olympic sponsors are using a variety of creative tactics to maximize their investment.

For Ann Wool, Beijing will be the ninth Olympic Games she has worked on, the first dating back to the 1992 Barcelona Games. She spoke with Alexandra Bruell about those experiences, and negotiating different cultures and regulations to get the job done.

WASHINGTON: Organizations working to prevent teenage pregnancy stepped up their PR and media outreach in the wake of recent teen pregnancy scandals, including the rumored pregnancy pact among a group of 17 girls in Gloucester, MA, and the June birth of a daughter by 17-year-old, former Nickelodeon star, Jamie Lynn Spears.

As John McCain and Barack Obama continue on the campaign trail, the two candidates are working to lock in several groups: Hispanics, evangelicals, and the females formerly of Hillary Clinton's camp.

WEST HOLLYWOOD, CA: The city of West Hollywood hopes a new PR campaign will catapult the roughly 37,000-person town into an international wedding destination for gay couples.

TAMPA, FL: Mixed martial arts organization Xtreme Fighting Championships (XFC) hired French/West/Vaughan as its first AOR to focus on media outreach and brand awareness in the crowded extreme-sport marketplace.

"I am aware of all Internet traditions." Most of you will read that statement as a mere procession of words. To a small number of you, it's the latest sensation in Internet phraseology; the blogger's equivalent of, "Where's The Beef?"

As one of the most respected events in snowboarding, the US Open, held March 20 to 23, 2008, seemed like a great place for SoBe to broadcast its name. But since the event is packed with products trying to gain coverage, SoBe was faced with the challenge of standing out. The company partnered with Burton snowboards to gain recognition and hired Fuse Marketing to boost its name.

Comments by Don Imus sparked another round of racially-charged controversy, but the radio show host says it was all a misunderstanding.

The Corn Refiners Association, a Washington trade group, is launching an ad and PR campaign to rehabilitate high-fructose corn syrup's (HFCS) reputation.