Hollywood publicist Howard Cowan died May 14 at the age of 87, the Associated Press reported. Cowan founded Rogers & Cowan with his mentor, Henry Rogers, in 1950, and eventually went on to form Warren Cowan & Associates in 1994.

PRWeek reported on Pedigree's Dog's Rule Adoption Drive, which was part of a larger marketing campaign designed to spread the brand's internal values to a broader consumer audience.

On July 15, college football and video games will once again collide for NCAA Football '09. Tyrone Miller, PR manager of EA, said this latest incarnation will offer a more authentic collegiate football experience, including university stadiums, cheerleaders, fans, and school bands. EA hopes to demonstrate this authenticity with its PR campaign for the game, handled in-house.

CRESTVIEW HILLS, KY: Tropicana Entertainment tapped FD Ashton Partners to handle communications related to its May 5 Chapter 11 filing to restructure $2 billion in debt.

MILWAUKEE, WI: Harley-Davidson will take its newly released Dark Customs line on a skateboarding tour this June in an effort to align the new motorcycle designs with a younger demographic.

Unilever launched an ongoing PR campaign, which focuses on encouraging healthy lifestyle changes, to coincide with the introduction of Omega Plus, its oil-blend spread.

From Chevy Chase as Gerald Ford to Phil Hartman as Ronald Reagan to Amy Poehler as Hillary Clinton, 'Saturday Night Live' has always been known for its political satire. Now NBC has brought that online with a new political Web site: SNL Elections 2008.

The Art Institutes, a division of the Education Management Corporation (EDMC), opens many campuses across the country each year. But rather than a ribbon-cutting ceremony, the school likes to bring creativity to its openings.

Thanks to the rise of blogs, dedicated Web sites, and new festivals, independent films are still finding their audience. Inde-pendent film publications are also seeing their audiences move online, says Todd Konrad, online editor and critic for Independent Film Quarterly.

Papa John's Pizza recently found itself apologizing for the actions of one of its franchises.