Airlines Articles

LinkedIn discusses $1 billion value via YouTube

Frank Washkuch June 18, 2008

LinkedIn, the social networking site for professionals, communicated its newly minted $1 billion-plus valuation to consumers via a YouTube video.
 

Student looks to Twitter to help journalists in trouble

Beth Krietsch June 05, 2008

James Buck, an American graduate student who used the Twitter micro blogging service to notify his friends on the site when he was being detained in an Egyptian Jail, is now using Twitter and other online efforts to free his translator, Mohammed Maree, who was jailed on the same day.
 

SWA campaign touts its plan for no-fee services

Nicole Zerillo June 05, 2008

DALLAS: Southwest Airlines (SWA) launched a new campaign, "Fees Don't Fly," to reinforce the company's decision to provide its services without additional charges.
 

American Airlines pinpoints fuel prices for raising bag fee

Nicole Zerillo May 30, 2008

FORT WORTH, TX: American Airlines (AA), which recently said it will begin charging most customers $15 per checked bag, has focused its overall communications strategy on explaining to consumers the challenges the industry is facing, given increasing fuel prices.
 

Delta's new video gets an AP boost

David Ward May 28, 2008

Delta recently introduced a new onboard safety message. What were the airline's media goals regarding that new video?
 

JetBlue set to hire crisis firm

Nicole Zerillo May 22, 2008

FOREST HILLS, NY: JetBlue Airways is in the final stages of its search for a crisis communications agency.
 

JetBlue seeking a crisis communications agency

Nicole Zerillo May 20, 2008

FOREST HILLS, NY: JetBlue is in the final stages of a search for a crisis communications agency.
 

Fed to discuss seven-point plan for credit card reform

Kimberly Maul May 02, 2008

Federal regulators said this week they're working to reform the credit card industry, including a seven-point plan to cut back on deceptive practices by credit card companies.
 

Getting the right message to the press

Tanya Lewis April 28, 2008

Members of the C-suite aren't the only ones who can benefit from media training
 

Continued controversy between bloggers and the professional sports community

Beth Krietsch April 23, 2008

In June 2007 PRWeek reported on The New York Islanders' plans to provide media credentials to a select number of sports bloggers. The sports' blogging community seemed to have mixed feelings about the plan at the time, and now The New York Times reports on continued tension between the sports community and bloggers.