For the third outing of I Love the '80s, VH1 wanted to let fans know that there was still plenty of humor and wry quips left to squeeze out of the decade. The company also wanted to introduce viewers to the newest evolution of the series: 3D. "I love the '80's is a very important franchise for VH1," says Nigel Cox-Hagan, VH1 creative group and consumer marketing SVP. "We wanted to generate excitement and generate buzz."