Expansion plans for some politically themed Web sites; Disney brand extends into luxury space; newspapers in high demand following election results; and more

Who is your client? What are its media goals?

John Ellis, a then 17-year-old with hepatitis B, decided to ride his bike from his hometown of Pensacola, FL, to Philadelphia, PA, to raise awareness about the disease for the Hepatitis B Foundation.

The new company AirBed & Breakfast created buzz for itself by building a PR campaign on the widespread media attention generated by both the 2008 Democratic and Republican National Conventions.

Web dominates presidential campaign; brand trust falling; questions on polls remain; and more.

Shaun Dakin calls it his "15 minutes of fame," but his foresight in creating a nonprofit last year devoted to adding automated political phone calls to the national, voluntary "Do Not Call" registry is generating media attention lasting quite a bit longer than that.

It is very important for Big Pharma to learn how to work well with patient advocacy groups

For years, radio has taken a backseat to TV - and, more recently, the Internet - when it comes to obtaining press interest. Yet, thanks to the influence of political chat, as well as a host of new technologies, radio is re-emerging as a hot and influential medium for other reporters to cover.

LinkedIn invitations are piling up in the inboxes of PR pros. Yet, the value of getting involved in this business-focused social networking site depends on the end goal.

Cable Neuhaus is not a conservative, but he has steered the editorial direction of right-wing magazine Newsmax for the last two and a half years.