Word of mouth Articles

Brand hijacking is both obstacle and opportunity for companies

Keith O'Brien August 28, 2008

Don Draper from AMC's Mad Men is a character who parses his words. A fan of the show decided he would make a great Twitter friend. Additional fake Mad Men accounts cropped up. More fans of the show signed up to hear the (fictional) Draper wax cool intelligence on Twitter until his profile was pulled down. You know how this story goes
 

Oral-B looks to make brushing teeth cool with its new Pulsonic

Jaimy Lee August 28, 2008

For its new electronic toothbrush, the Pulsonic, Oral-B is targeting consumers that care as much about design as how well the toothbrush cleans teeth, said Elizabeth Ming, external relations manager, Oral-B, which is owned by Procter & Gamble
 

Denver's pre-DNC moves rocky at best

Tonya Garcia August 28, 2008

Denver has prepared for its big moment in the spotlight for months. The Mile High City's goal was to be nothing less than spic-and-span when it hosted the Democratic National Convention. After all, with all those delegates and international journalists walking around, how embarrassing would it have been if a panhandler, desperately in need of a haircut, was seen begging on the street?
 

Obama's communications chief gets 'enforcer' label

Beth Krietsch August 28, 2008

Gibbs helps Obama with communications; factory worker's photo in iPhone goes viral; MLB promotes blogging in campaign; and more.
 

Media aid launch of mtvU school guides

Kimberly Maul August 28, 2008

NEW YORK: MtvU is positioning its newly launched Campus Daily Guides as one-stop resources for returning college students
 

New potato effort touts its nutritional benefits

Nicole Zerillo August 28, 2008

DENVER: After several years of negative potato publicity thanks to low-carb diet enthusiasts, the US Potato Board (USPB) is using PR in a new campaign to both explain how the tuber best fits into a health-conscious lifestyle and reach out to mothers, a key demographic.
 

Watercooler signs with Shift

Aarti Shah August 28, 2008

SAN FRANCISCO: Watercooler recently named Shift Communications its AOR to help raise its profile in the social networking space.
 

AMC responds to Twittering 'Mad Men' characters

Kimberly Maul August 27, 2008

Fans of AMC's 'Mad Men' who created Twitter accounts, posting as several of the show's characters like Don Draper and Peggy Olsen, were met with an unpleasant surprise earlier this week when some of these character accounts were suspended.
 

TracFone promotes its wireless brand

Kimberly Maul August 27, 2008

NASHVILLE, TN: TracFone Wireless, with its AOR Interlex, plans to roll out its government-supported SafeLink Wireless program with a national awareness campaign starting this month in Georgia, Florida, and New York. It also introduced the brand, which is available to qualifying, low-income families, in Tennessee on August 15.
 

Bucks County launches viral tourism campaign

Frank Washkuch August 22, 2008

BENSALEM, PA: The Bucks County, PA, Conference and Visitors Bureau, working with AOR Oxford Communications, recently launched a series of viral videos with a presidential tie-in to promote the county's tourist offerings.
 
 
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