Social media Articles

Hewlett-Packard to review firms for social media AOR

Aarti Shah October 31, 2008

PALO ALTO, CA: Tech giant Hewlett-Packard is reviewing firms to serve as its social and digital media agency, according to a senior source at the company. HP has not previously worked with an agency in this capacity, so there is no incumbent, the source said.
 

Internships help both parties reach their objectives

Ted McKenna October 31, 2008

Interns are expected to do many things for their organizations. They, in turn, expect an opportunity to learn.
 

McDonald's takes CSR report digital

Frank Washkuch October 30, 2008

OAK BROOK, IL: McDonald's published its first CSR report in two years in a digital format complete with a blog and videos. Bob Langert, VP of CSR at McDonald's said the company hopes the new format will increase employee and consumer interest in the results, which were released October 29.
 

Trojan encourages youth to 'evolve' in Web effort

Nicole Zerillo October 30, 2008

PRINCETON, NJ: Church & Dwight Co.'s Trojan condom brand recently kicked off its largest online initiative, "Evolve One, Evolve All," in partnership with MTV Networks Digital Fusion. The condom maker hopes to provide young US consumers with an outlet to discuss sexual health in an engaging environment.
 

MTV reaches out to music fans with video Web site

Kimberly Maul October 29, 2008

It has seemingly been years since MTV has actually played music videos. But the network is bringing back the tunes online.
 

Critics debate Obama infomercial

Ted McKenna October 29, 2008

Obama takes to the air; McDonald's rebrands double cheeseburger; WPP-Google team up; and more
 

'NY Observer' serves boost to Levy

David Ward October 29, 2008

Who is your client? What are its media goals?
 

Mitchell International takes its marketing to the skies

Ted McKenna October 29, 2008

Milwaukee's General Mitchell International Airport (MKE) offers travelers in Northern Illinois an alternative to Chicago's O'Hare Airport, which can sometimes be expensive to use and less convenient to reach.
 

Bahamas International Film Festival builds buzz via industry outreach

Kimberly Maul October 28, 2008

NASSAU, BAHAMAS: The Bahamas International Film Festival (BIFF) is concentrating its PR efforts leading up to this year's event to build its international reputation and compete against other well-known film festivals around the world.
 

Modality taps into a new market

David Ward October 28, 2008

Apple's announcement this past spring that it was establishing an App Store to make downloading games and other software to the iPhone easier set off a rush among developers to get attract media attention.