Intel has adjusted its communications strategy to reach consumers with a message about the role its processors play in the overall computer experience.

NEW YORK: Verizon worked with interactive agency Campfire to create a new spokesperson to lend 2.0 credibility to its FiOS marketing push: A teddy bear that Twitters.

Though dwarfed by coverage of movies, TV, music, and video games, mobile entertainment is slowly but surely emerging as a media category in its own right because of the large amount of financing in the vertical.

WASHINGTON: The Copyright Alliance launched its "One Voice" campaign on June 9, to engage, educate, and enlist artists and creators in a dialogue about the importance of copyrights.

The Barack Obama campaign launched FightTheSmears.com, in an effort to combat rumors about the presidential candidate and his family. This plan is a unique approach to handling rumors, but will the open communication help or hurt the campaign?

FriendsYouKnow.com launched in beta on June 9 as a paid-subscription networking site for the LGBT community, allies, and friends.

EAST RUTHERFORD, NJ: Advanta selected MWW Group to lead media relations and consumer awareness for its social networking site, Ideablob.com, and nonprofit venture, KivaB4B.org.

On Sunday, June 8, The New York Times asked 12 political heavyweights to explain what went wrong with the Hillary Clinton campaign. The aggregate response was: "everything."

PublicRoutes.com, a Web site offering public-transportation riders directions in major cities across the US and London, relaunched in June 2006 after undergoing a redesign (Dukas staff had a previous relationship with the site dating back to 2005).

As the social media space becomes crowded, PR pros are increasingly looking for ways to unite the media streams they follow.