Even in the midst of an economic downturn, marketers are planning to increase their financial and strategic commitment to online and new media initiatives. As Erica Iacono discovers, those brands that are fully engaged in this space have found real value in the opportunities it affords

MINNEAPOLIS: Carlson Hotels has embarked on a national brand awareness campaign to boost the appeal of its brands, Radisson and Country Inns & Suites, to business and leisure travelers.

WASHINGTON: The nonprofit Alliance to Save Energy (ASE) and The Wal-Mart Foundation (WMF) will launch a consumer education effort May 20, offering tips on reducing gas usage through fuel-efficient driving and maintenance.

Recently, I had the opportunity to meet with sales executives from a broadcast PR firm. We discussed the trends they are seeing from clients and across the industry as a whole.

Even with the explosion of Web video, there are some campaigns where traditional broadcast can still play a relevant part.

If my brand is not an official Olympic sponsor, how can we piggyback on the newsworthiness of the upcoming Games?