Blake Cahill, SVP of sales and marketing for Visible Technologies, answers a few questions about social media and social media measurement in this week's Expert Q&A.

Much of the 2004 election coverage focused on the the differing concerns and electorates of "red" states and "blue" states, those considered to be solidly Republican or Democratic. So, Dow Jones Insight took a look at how the coverage by mainstream media in those states differed on some of the more controversial domestic "wedge" issues: the environment, same-sex marriage, immigration, abortion, and faith.

Pfizer plans to use PR and advertising to bolster support for its antismoking drug Chantix, in the wake of concerns regarding the drug's effectiveness at safe dosage levels, the Wall Street Journal reported.

LOS ANGELES: PR pros who report directly to the C-suite are more likely to have more resources than those who don't, according to new survey results from The Strategic Public Relations Center at the University of Southern California (USC).

NEW YORK: US public relations firms saw a 7.5% increase in revenue, on average, for the first quarter in 2008 compared to the same period in 2007, according to a survey from the Council of Public Relations Firms (CPRF).

Research should play an important role in the planning of a new product launch

When former NBC News international correspondent Charles McLean's phone rang recently, it was a recruitment agency manager asking for advice on hiring a seasoned communications chief for the American Museum of Natural History in New York.

If done correctly, this forum for information is an effective way to engage the media.

A PR campaign designed by students at Hunter College in New York, and sponsored by the Coach fashion label, is coming under criticism for promoting a fake persona complete with a Facebook profile and blog, according to AdWeek.

NetApp's corporate marketing and communications team has worked hard to help redefine the company for a variety of different audiences.