Research Articles

Effective comms from East to West

Sharon Sim-Krause June 30, 2008

Excitement builds as the world counts down to the Beijing Olympics, now just little more than a month away. More and more US companies are expanding and venturing into China and the greater Asia-Pacific region; Asian companies are also coming here. Where companies go, PR follows.
 

Guam to launch new tourism campaign this fall

Ted McKenna June 26, 2008

HAGATNA, GUAM: Burson-Marsteller is helping the Guam Visitors Bureau develop a new branding campaign that will launch this fall to boost tourism from its key Asia Pacific markets as well as the emerging travel markets of Russia and China.
 

Cision buyout dropped by Cyril Acquisition

Tonya Garcia June 23, 2008

STOCKHOLM: Cyril Acquisition withdrew its offer to acquire Cision. Cyril said it did not acquire enough Cision stock by the offer's deadline.
 

Right exposure key to growing industry

Jaimy Lee June 23, 2008

Solar energy providers have had to adjust their communications strategy as they seek to educate and engage consumers.
 

Vacationers feel the heat this summer

BuzzLogic June 18, 2008

The "official" first day of summer is this Friday, June 20. Traditionally, summer is the time for family vacations and long weekend escapes. This year, the recession and the rising prices of virtually every consumer product seem to have Americans strapped and thinking about staying closer to home this summer.
 

'Times' showcases IDG's transition

David Ward June 18, 2008

Who is your client? What are its media goals?
 

Beyond the stereotypes

Tanya Lewis June 16, 2008

The Minneapolis-St. Paul region provides many opportunities for PR professionals.
 

Kaiser hires GolinHarris to help broaden its reach

Aarti Shah June 06, 2008

OAKLAND, CA: Kaiser Permanente selected GolinHarris for a six-figure AOR account to help the healthcare organization communicate the benefits of its operating model, database, and research to a wider audience.
 

Expert Q&A: Blake Cahill, Visible Technologies

Tonya Garcia June 04, 2008

Blake Cahill, SVP of sales and marketing for Visible Technologies, answers a few questions about social media and social media measurement in this week's Expert Q&A.
 

Dow Jones Insight—2008 Presidential Election Media Pulse: Red States vs. Blue States

Dow Jones Insight June 04, 2008

Much of the 2004 election coverage focused on the the differing concerns and electorates of "red" states and "blue" states, those considered to be solidly Republican or Democratic. So, Dow Jones Insight took a look at how the coverage by mainstream media in those states differed on some of the more controversial domestic "wedge" issues: the environment, same-sex marriage, immigration, abortion, and faith.
 
 
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