NEW YORK: Virgin Mobile USA is reviewing agencies to serve as its AOR. The review process has already closed, and the company expects to hire an agency by mid-July, according to Jayne Wallace, VP of corporate communications at Virgin Mobile USA.

GLENDORA, CA: The National Hot Rod Association (NHRA), the sanctioning body for the sport of drag racing in the US, hired Edelman as its first AOR. While the NHRA's internal media relations team will manage race-to-race event management and promotion, the agency will implement a national PR campaign to increase the organization's profile.

MALVERN, PA: Siemens Medical Solutions has issued an RFP to hire an agency of record for a global contract.

LONDON: Candy & Candy, a luxury interior design and development firm, is in the early stages of an RFP for an AOR in the US.

NEW YORK: The Reader's Digest Association (RDA) selected DKC as AOR for its Reader's Digest title and corresponding Web site, focusing immediately on brand revitalization, media outreach, and content distribution.

MIAMI: Norwegian Cruise Line (NCL) is currently in the midst of a search for a new AOR to begin work in early June, PRWeek has learned

EAST RUTHERFORD, NJ: Adecco Group North America, the Fortune 500 staffing and HR service provider, selected MWW Group as AOR. The one-year contract is worth more than $1 million.

TALLAHASSE, FL: Sanderson Farms, a Mississippi-based chicken processor, named The Zimmerman Agency its new AOR after a multiple-round RFP.

BEIJING: Chinese officials are looking to hire a public relations firm to bolster its reputation prior to the 2008 Olympic Games, which will open in Beijing this summer, the Financial Times reported Friday.

BELLEVUE, WA: Technology company InfoSpace has selected Peppercom as its AOR to work on brand awareness and corporate communications.