Tell one person, tell the whole world. That's the old saying about how any old rumor or secret returns inevitably to the person being talked about. It could also apply to PR campaign proposals of all sorts, but particularly of those that seek to counter criticism or take on an opposition group.

FT. LAUDERDALE, FL: The fate of a PR campaign developed for Cruise Lines International Association (CLIA) appears up in the air after it was accidentally e-mailed to a Connecticut reporter.

Since FDIC took control of IndyMac, the industry is attempting to send a clear and strong message

After Men's Fitness and Fortune magazine labeled Oklahoma City one of "America's fattest cities" and the "Fast Food Capitol of America," respectively, in 2007, the city's leaders realized that obesity was bad for people's health and bad for business.

Research is essential to crafting a public affairs campaign that will truly resonate with target audiences.

What is the key voting bloc that both Obama and McCain should target with their messaging? Some pollsters say that, unlike previous presidential elections cycles filled with talk about "soccer moms" and "NASCAR dads," the most important swing voters of 2008 may be women in their 50s or 60s without a college education, Bloomberg reports.

DALLAS: Oilman T. Boone Pickens met this past week with both Democratic and Republican Congressional leaders as well as think tanks and environmental groups as part of a $58 million communications initiative he's bankrolling to win support for wind power and natural gas as energy alternatives in a bid to end US dependence on oil supplied by overseas sources.

This month, I'll shift from internal management to issues management, and our case study comes straight from the past few weeks' headlines:

The current regulations have politicians arguing over long-term effects on Congress, members

DKC has worked with The Fund for Veterans Education since November 2007 to educate the public on the gap between the cost of a college education and the funding the GI Bill provides to cover that cost.