Public Affairs Articles

Beyond the stereotypes

Tanya Lewis June 16, 2008

The Minneapolis-St. Paul region provides many opportunities for PR professionals.
 

Mobile entertainment makes tech impact

David Ward June 16, 2008

Though dwarfed by coverage of movies, TV, music, and video games, mobile entertainment is slowly but surely emerging as a media category in its own right because of the large amount of financing in the vertical.
 

Copyright Alliance reaches out to artists with new campaign

Kimberly Maul June 13, 2008

WASHINGTON: The Copyright Alliance launched its "One Voice" campaign on June 9, to engage, educate, and enlist artists and creators in a dialogue about the importance of copyrights.
 

Produce industry directs outreach in tomato scare

Jaimy Lee June 13, 2008

NEW YORK: The tomato industry concentrated its outreach efforts on buyers to bolster the message that some tomatoes are safe to eat, while the Food and Drug Administration (FDA) and the Centers for Disease Control and Prevention (CDC) try to identify the variety or region of tomatoes that triggered the salmonella outbreak in recent weeks.
 

Intel maintains its outreach plans despite FTC scrutiny

Aarti Shah June 12, 2008

SANTA CLARA, CA: Intel says its outreach to policy influencers has remained the same in the wake of a Federal Trade Commission investigation of its competitive practices in the microprocessor market.
 

IMF issues RFP for global work

Ted McKenna June 11, 2008

WASHINGTON: The International Monetary Fund (IMF) recently issued an RFP for a PR firm to assist its external relations department with various communications work, including providing early warning and strategic advice on issues that could affect the IMF's overall reputation.
 

Svedka's ad delivers idea in poor taste

Tonya Garcia June 11, 2008

Svedka, one of seemingly a million vodka brands trying to stand out with eye-catching marketing (wasn't the Absolut flub just a couple of months ago?) recently added a new element to its "Join the party" campaign.
 

The media narrative emphasizes analysis more so than the facts

Keith O'Brien June 11, 2008

On Sunday, June 8, The New York Times asked 12 political heavyweights to explain what went wrong with the Hillary Clinton campaign. The aggregate response was: "everything."
 

ACLU touts push to raise $335 million

Ted McKenna June 11, 2008

WASHINGTON: The American Civil Liberties Union (ACLU) on June 9 began promoting a fundraising campaign through media and grassroots outreach that ultimately aims to raise $335 million for opening and expanding offices in several US states.
 

US trade groups launch anti-ethanol campaign

Ted McKenna June 11, 2008

With rising US gas prices generating new headlines every day and increasing global food prices creating political turmoil abroad, US trade groups are backing the launch of a new anti-biofuels campaign to push the US Congress to cut subsidies and lower import tariffs.
 
 
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