The struggling US economy means consumer PR pros need to adjust their efforts to be sensitive to many individuals' current hesitation to spend.

Finding the right celebrity for a cause marketing effort can be a critical part of its success

New series at mtvU; new parents populate social networking sites; new fashion buzz words; and more

Second Life was once heralded as the key driver in virtual worlds and companies clamored to open bureaus and launch campaigns within the space. While some of Second's Life allure has faded since 2007, virtual worlds created for niche audiences are again finding success.

Spin Master, a children's entertainment company, never worked with an outside PR firm before tapping Kaplow to assist in the promotion of its new toy, Bugville Live Butterfly Treehouse. The product became available in stores in January, but Spin Master had not done much PR beyond sampling and outreach to trade magazines.

For its new electronic toothbrush, the Pulsonic, Oral-B is targeting consumers that care as much about design as how well the toothbrush cleans teeth, said Elizabeth Ming, external relations manager, Oral-B, which is owned by Procter & Gamble

NEW YORK: MtvU is positioning its newly launched Campus Daily Guides as one-stop resources for returning college students

The correct research and presentation help a product's chances of getting in front of the media.

There are some things that TV news viewers (the few of them that are left) have gotten used to over the years: awkward banter between the anchors, overenthusiastic sports newscasters, in-depth meteorological explanations when a simple umbrella symbol would do.

Alex Rodriguez hired the William Morris agency, Islamic ads cause stir on NYC subway, product placement at Las Vegas Fox affiliate questioned, and more