Two weeks into her new job as communications manager at MySpace, Amy Walgenbach helped the company launch a feature intended to solve one of social networking's most discussed problems. The big project, which kicked off earlier this month, was MySpace's highly anticipated Data Availability feature that lets users move their data across the Web.

Research should play an important role in the planning of a new product launch

LoyalTV.com [LTV], a recently launched Web site, is giving consumers the opportunity to post videos about their experiences with products running the gamut from Wilson tennis balls to apple peelers.

Captivating consumers with brand messages for hours is one of the most common PR dreams, and online gaming is helping to make that a reality.

The bees are disappearing, and with them, some of your favorite ice cream flavors - a fact that Häagen-Dazs hopes to bring awareness to with its Honey Bee campaign.

Who is your client and what are its media goals?

In May 2006, casual loungewear brand So Low, based in LA, was only selling on the East Coast. The company looked into building a presence on the West Coast, but after conducting new research on the brand, it found that the age group it was targeting, 25 to 35, was too old.

With all the possibilities that modern media offers for communicating a message, PR pros shouldn't forget about one of the simplest means of outreach: terrestrial radio.

A video of Kobe Bryant jumping over a speeding car while wearing Nike's new Hyperdunk shoes garnered more than 2.5 million views on YouTube

In June 2007 PRWeek reported on The New York Islanders' plans to provide media credentials to a select number of sports bloggers. The sports' blogging community seemed to have mixed feelings about the plan at the time, and now The New York Times reports on continued tension between the sports community and bloggers.