Captivating consumers with brand messages for hours is one of the most common PR dreams, and online gaming is helping to make that a reality.

The bees are disappearing, and with them, some of your favorite ice cream flavors - a fact that Häagen-Dazs hopes to bring awareness to with its Honey Bee campaign.

Who is your client and what are its media goals?

In May 2006, casual loungewear brand So Low, based in LA, was only selling on the East Coast. The company looked into building a presence on the West Coast, but after conducting new research on the brand, it found that the age group it was targeting, 25 to 35, was too old.

With all the possibilities that modern media offers for communicating a message, PR pros shouldn't forget about one of the simplest means of outreach: terrestrial radio.

A video of Kobe Bryant jumping over a speeding car while wearing Nike's new Hyperdunk shoes garnered more than 2.5 million views on YouTube

In June 2007 PRWeek reported on The New York Islanders' plans to provide media credentials to a select number of sports bloggers. The sports' blogging community seemed to have mixed feelings about the plan at the time, and now The New York Times reports on continued tension between the sports community and bloggers.

Moms talk to each other. True, it's mostly to establish the superiority of their own precious bundles, but talk to each other they do, indeed.

Updating sites to offer easier and effective tools brings in a broader audience

Teens always seem to be online, but many offline options exist to reach this audience