NEW YORK: Fathead, a manufacturer of life-sized wall graphics, is working with DKC on a brand awareness and media outreach campaign promoting the company's soon-to-be-released Tradeables collectible image line.

CORONA, CA: Hansen Beverage Co. has tapped CarryOn Communications to serve as PR AOR for its product lines, Hansen's Natural Soda and Sparkling Refreshment, after a competitive review.

Microsoft targets non-traditional gamers, A&E tries a rebrand, presidential contenders continue Hispanic outreach, and more.

NEW YORK: Business Wire and Spanish-language media company ImpreMedia launched LatinoWire, an online wire service providing Business Wire content in Spanish and English.

More controversy at the Tribune company, Xbox adds social networking, HBO generates more buzz with another show, and more.

Wal-Mart recently signed a deal with a new unit of NBC Universal, Women@NBCU, for a campaign designed to reach mothers,The New York Times reports.The campaign will focus on all the people who can help mothers be better parents, including teachers, family members, babysitters, and neighbors.

Apple's new version of the iPhone will debut tomorrow, in addition to the company's new App Store, where software developers can create applications to be used on the device.

Martini & Rossi is launching a six-month US campaign in an effort to bring some of the "cool factor" its vermouth brand enjoys in Europe to the states.

BOSTON: An integrated campaign took over Boston as the New England Aquarium launched its Sharks and Rays exhibit on July 1.

TORONTO: The iPhone is finally coming to Canada, courtesy of an exclusive agreement between Apple and Rogers Communications.