Those steeped in technology have always connected with techies who understand the cyber terms spoken by program designers and engineers. But as the average consumer becomes more tech-savvy, tech practices at agencies have had to become more consumer-savvy.

CYPRESS, CA: Mitsubishi Motors North America (MMNA) hired RWB to serve as its AOR.

For most people, opening their inbox and seeing a warning that gruesome revenge awaits them is an unpleasant experience.

Thom Brodeur, SVP of global strategy and development at Marketwire answers a few questions about social media press releases, IR, and the company's presence at NIRI in this week's Expert Q&A.

To increase awareness and distribution throughout the US, Kipling, better known internationally for its luggage, sought to promote its handbags.

In July 2007, O'Connell & Goldberg was tasked with developing a PR campaign for the opening of a new location of Anthony's Coal Fired Pizza, a South Florida-based chain that cooks its pizza in coal ovens until it is well done.

GPS isn't new technology, but it's gaining new allies. Apple's recently updated iPhone added GPS capability, which the first version lacked. Its users will be able look up locations and obtain live traffic information. It also opens doors for companies to develop iPhone applications that leverage the GPS technology.

FriendsYouKnow.com launched in beta on June 9 as a paid-subscription networking site for the LGBT community, allies, and friends.

PublicRoutes.com, a Web site offering public-transportation riders directions in major cities across the US and London, relaunched in June 2006 after undergoing a redesign (Dukas staff had a previous relationship with the site dating back to 2005).

DETROIT, MI: General Motors (GM) said its announcement to shutter truck plants in favor of small-car production furthers its earlier message promoting fuel-efficient vehicles.