The Art Institutes, a division of the Education Management Corporation (EDMC), opens many campuses across the country each year. But rather than a ribbon-cutting ceremony, the school likes to bring creativity to its openings.

Google offered a preview of Friend Connect, which will give users the ability to add social networking features to most any Web site.

Captivating consumers with brand messages for hours is one of the most common PR dreams, and online gaming is helping to make that a reality.

The bees are disappearing, and with them, some of your favorite ice cream flavors - a fact that Häagen-Dazs hopes to bring awareness to with its Honey Bee campaign.

SAN FRANCISCO: EA Sports launched a new global sub-brand to strengthen its appeal among casual video-game users.

The campaign aims to collect 1 million volunteers to pledge their time or money in support of bringing freedom to Burma and releasing political activist Aung San Suu Kyi from house arrest.

Event sponsorships have their unintended costs, according to the New York Times. Stephanie Clifford reports on how Yum Brands CEO David C. Novak issued prepared remarks about the splendor of the Kentucky Derby, without knowing that NBC had just announced that injured horse Eight Bells had been euthanized.

Who is your client and what are its media goals?

Moms talk to each other. True, it's mostly to establish the superiority of their own precious bundles, but talk to each other they do, indeed.

Countless PR pros and corporations used this year's Earth Day as a launch pad for green campaigns, but not all will succeed. As consumers are bombarded with more green messages, they are becoming wearier - and more critical - of what those eco-wrapped packages contain and who's behind them.