Organizations Articles

Apple's closely-guarded campaign ends with iPhone debut Friday

Kimberly Maul July 10, 2008

Apple's new version of the iPhone will debut tomorrow, in addition to the company's new App Store, where software developers can create applications to be used on the device.
 

PR pros sign up for new healthcare regulatory training

Jaimy Lee July 01, 2008

NEW YORK: The Center for Communication Compliance introduced an online program for PR professionals to train and receive certification about regulatory issues that affect the healthcare industry. It is the first standardized program of its kind, said Ilyssa Levins, president and founder of New York-based CCC.
 

Ahead of the Games

Ted McKenna June 30, 2008

The upcoming Summer Olympics in Beijing have sparked protests across the world. For sponsors and other companies, though, the event is a powerful opportunity to connect with China.
 

LA Port hires H&K, Rogers Group in six-figure contracts

June 27, 2008

LOS ANGELES: The Los Angeles Board of Harbor Commissioners awarded two, three-year contracts June 19 to The Rogers Group, for $750,000, and Hill & Knowlton, for $600,000, for upcoming communications initiatives related to The Port of Los Angeles.
 

CRA fights myths about high fructose corn syrup

Ted McKenna June 27, 2008

WASHINGTON: The Corn Refiners Association (CRA) launched a new PR and ad campaign to battle what it calls "myths" and "inaccuracies" in the media about the use of high fructose corn syrup (HFCS) in foods.
 

Informed staff sits well with AstraZeneca

Jaimy Lee June 23, 2008

From monthly breakfasts to town-hall meetings, the pharma giant strives to keep employees engaged
 

MySpace plans redesign to solve 'social networking' profit riddle, NYT reports

Ivey Overstreet June 16, 2008

Social networking giant MySpace will undergo a redesign beginning this week in a bid to boost ad sales, The New York Times reports today.
 

C-Change formulates a cohesive cancer message

Jaimy Lee June 12, 2008

WASHINGTON: C-Change, a 10-year-old coalition of national cancer organizations, launched a multi-year campaign June 10 to provide a consistent cancer prevention communications strategy to its 130 member organizations.
 

UAB approval totals dip in Q1

Frank Washkuch June 12, 2008

NEW YORK: The number of PR candidates approved by the Universal Accreditation Board (UAB), as well as those advancing through portions of its approval process, decreased during this year's first quarter in comparison to the same period in 2007.
 

NHRA goes with Edelman as AOR

Kimberly Maul June 11, 2008

GLENDORA, CA: The National Hot Rod Association (NHRA), the sanctioning body for the sport of drag racing in the US, hired Edelman as its first AOR. While the NHRA's internal media relations team will manage race-to-race event management and promotion, the agency will implement a national PR campaign to increase the organization's profile.