Organizations Articles

FCC selects Ketchum for $1.48m education effort

Frank Washkuch May 16, 2008

WASHINGTON: The Federal Communications Commission (FCC) hired Ketchum for a $1.48 million account to educate consumers on what electronic devices they will need to watch TV when stations across the US begin transmitting exclusively in digital format (DTV) on February 17, 2009.
 

IRS eyes small business in new awareness push

Tonya Garcia May 15, 2008

WASHINGTON: The Internal Revenue Services' (IRS) small business and self-employed division began an awareness campaign designed to share tax information with new small business owners.
 

APCO assists 'off-label' push

Ted McKenna May 09, 2008

WASHINGTON: APCO Worldwide is providing media relations support for a coalition of drug companies hoping to persuade the Food and Drug Administration (FDA) to permit distribution of peer-reviewed articles on "off-label" use of drugs to doctors.
 

Poker alliance bets on voter registration effort

Ted McKenna May 05, 2008

WASHINGTON: The Poker Players Alliance (PPA) is launching a voter registration effort during the World Series of Poker (WSOP) in Las Vegas, which begins May 31 and runs through November, with the aim of rallying support for reversing or blocking federal and state laws that prohibit gambling on online poker.
 

Adjustment for a changing market

Keith O'Brien, Tonya Garcia May 05, 2008

This year, PRWeek will visit eight cities where an industry close to that respective region will be discussed. For each event, leading PR pros from a variety of firms, companies, and other organizations will gather in a roundtable discussion about the issues affecting them and their peers. Keith O'Brien and Tonya Garcia were in New York to discuss financial communications.
 

Group aims to change the housing stigma

Ted McKenna April 28, 2008

The National Association of Home Builders works to portray the industry positively in a 'meltdown'
 

Citizen journalism affects nonprofits

Elizabeth Toledo April 28, 2008

Profound changes in the way that advocacy groups interact with mainstream media outlets is on the horizon, yet most organizations have not restructured to take advantage of this new frontier.
 

Humana engages public on health-sector solutions

Jaimy Lee April 24, 2008

Health insurance company Humana expanded its ChangeNow4Health campaign with the April 21 launch of Innovation xChange, an online forum to encourage the public to suggest solutions for the healthcare industry
 

Blame game is off the ground

Rose Gordon April 22, 2008

Media scrutiny of the airlines and the FAA amid the ongoing industry crisis has pitted one against the other in a messaging battle.
 

Publishing group hires Qorvis for lawsuit messaging

Frank Washkuch April 22, 2008

WASHINGTON, DC: The Association of American Publishers hired Qorvis to handle messaging for three academic publishers' copyright lawsuit against Georgia State University.
 
 
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