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Niche Marketing Articles
Tips on employee surveys, LGBT outreach, and more
Beth Krietsch
August 12, 2008
If I conduct an employee survey for my client or company, what best practices should I follow?
ARod signs with William Morris
Alexandra Bruell
July 22, 2008
Alex Rodriguez hired the William Morris agency, Islamic ads cause stir on NYC subway, product placement at Las Vegas Fox affiliate questioned, and more
With a lack of men entering PR, we need new ideas for recruiting
Tom Martin July 21, 2008
Anyone who has spent time lately in college classrooms speaking to students in PR and communication disciplines has seen first-hand an unmistakable trend. The field is finding it increasingly difficult to attract male students.
Social networking site aims to create connections for LGBTs
Kimberly Maul
June 12, 2008
FriendsYouKnow.com launched in beta on June 9 as a paid-subscription networking site for the LGBT community, allies, and friends.
Having green-friendly events, power of texting, and more
Beth Krietsch
June 03, 2008
How can I plan an event while keeping high sustainability standards in mind?
Senior LGBTs require inclusive outreach
Tanya Lewis
June 02, 2008
Connecting with this unique audience requires a specialized approach.
Undergear conducts a model search to buoy gay outreach
Kimberly Maul
May 22, 2008
Undergear, a men's underwear company, launched a Male Model Search to further reach out to the gay community, particularly in five major metro markets: New York; LA; Chicago; San Francisco; and Fort Lauderdale, FL.
LGBT group unveils new press service
Kimberly Maul
May 21, 2008
WASHINGTON: The National Lesbian & Gay Journalists Association (NLGJA) and Witeck-Combs Communications launched OutNewsWire on May 20 as a news distribution service for the LGBT community.
A brand new strategy
Tanya Lewis
May 05, 2008
NetApp's corporate marketing and communications team has worked hard to help redefine the company for a variety of different audiences.
AHRQ dresses up campaign to buoy men's healthcare acumen
Nicole Zerillo
April 24, 2008
The effort aims to make men more savvy healthcare consumers and get them into the doctor's office more often. The most recently released AHRQ Medical Expenditure Panel Survey (2005) found that men are 25% less likely than women to have yearly checkups
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The road ahead
J&J apologizes, says it missed the mark with Motrin mom ad
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'WSJ's' Thomson calls for new voice in media at NEXT Conference
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