Niche Marketing Articles

Tips on employee surveys, LGBT outreach, and more

Beth Krietsch August 12, 2008

If I conduct an employee survey for my client or company, what best practices should I follow?
 

ARod signs with William Morris

Alexandra Bruell July 22, 2008

Alex Rodriguez hired the William Morris agency, Islamic ads cause stir on NYC subway, product placement at Las Vegas Fox affiliate questioned, and more
 

With a lack of men entering PR, we need new ideas for recruiting

Tom Martin July 21, 2008

Anyone who has spent time lately in college classrooms speaking to students in PR and communication disciplines has seen first-hand an unmistakable trend. The field is finding it increasingly difficult to attract male students.
 

Social networking site aims to create connections for LGBTs

Kimberly Maul June 12, 2008

FriendsYouKnow.com launched in beta on June 9 as a paid-subscription networking site for the LGBT community, allies, and friends.
 

Having green-friendly events, power of texting, and more

Beth Krietsch June 03, 2008

How can I plan an event while keeping high sustainability standards in mind?
 

Senior LGBTs require inclusive outreach

Tanya Lewis June 02, 2008

Connecting with this unique audience requires a specialized approach.
 

Undergear conducts a model search to buoy gay outreach

Kimberly Maul May 22, 2008

Undergear, a men's underwear company, launched a Male Model Search to further reach out to the gay community, particularly in five major metro markets: New York; LA; Chicago; San Francisco; and Fort Lauderdale, FL.
 

LGBT group unveils new press service

Kimberly Maul May 21, 2008

WASHINGTON: The National Lesbian & Gay Journalists Association (NLGJA) and Witeck-Combs Communications launched OutNewsWire on May 20 as a news distribution service for the LGBT community.
 

A brand new strategy

Tanya Lewis May 05, 2008

NetApp's corporate marketing and communications team has worked hard to help redefine the company for a variety of different audiences.
 

AHRQ dresses up campaign to buoy men's healthcare acumen

Nicole Zerillo April 24, 2008

The effort aims to make men more savvy healthcare consumers and get them into the doctor's office more often. The most recently released AHRQ Medical Expenditure Panel Survey (2005) found that men are 25% less likely than women to have yearly checkups