Niche Marketing Articles

Having green-friendly events, power of texting, and more

Beth Krietsch June 03, 2008

How can I plan an event while keeping high sustainability standards in mind?
 

Senior LGBTs require inclusive outreach

Tanya Lewis June 02, 2008

Connecting with this unique audience requires a specialized approach.
 

Undergear conducts a model search to buoy gay outreach

Kimberly Maul May 22, 2008

Undergear, a men's underwear company, launched a Male Model Search to further reach out to the gay community, particularly in five major metro markets: New York; LA; Chicago; San Francisco; and Fort Lauderdale, FL.
 

LGBT group unveils new press service

Kimberly Maul May 21, 2008

WASHINGTON: The National Lesbian & Gay Journalists Association (NLGJA) and Witeck-Combs Communications launched OutNewsWire on May 20 as a news distribution service for the LGBT community.
 

A brand new strategy

Tanya Lewis May 05, 2008

NetApp's corporate marketing and communications team has worked hard to help redefine the company for a variety of different audiences.
 

AHRQ dresses up campaign to buoy men's healthcare acumen

Nicole Zerillo April 24, 2008

The effort aims to make men more savvy healthcare consumers and get them into the doctor's office more often. The most recently released AHRQ Medical Expenditure Panel Survey (2005) found that men are 25% less likely than women to have yearly checkups
 

Hearst enhances its Web reach with new network

Frank Washkuch April 23, 2008

NEW YORK: Spleak Media Network joined Hearst to distribute the latter's content on social networking sites and IM tools via the startup's CelebSpleak network.
 

Web sites adopt more ethnic approach

Frank Washkuch April 15, 2008

Google's competitors have previously attempted to break into the dominant search engine's market share by improving their own algorithms and Web site features to capture more of the Web. However, IAC/InteractiveCorp, owner of Ask.com, is trying to attract consumers with Rushmore Drive (rushmoredrive.com), a search site promising interesting and easy-to-find content for the black community.
 

Traditional avenues still impact teens

David Ward April 07, 2008

Teens always seem to be online, but many offline options exist to reach this audience
 

Shine is an extension of print magazines, not the downfall

Keith O'Brien April 03, 2008

Yahoo's recent launch of Shine, a women-focused media portal, is bound to make some magazine publishers nervous.