NetApp's corporate marketing and communications team has worked hard to help redefine the company for a variety of different audiences.

The effort aims to make men more savvy healthcare consumers and get them into the doctor's office more often. The most recently released AHRQ Medical Expenditure Panel Survey (2005) found that men are 25% less likely than women to have yearly checkups

NEW YORK: Spleak Media Network joined Hearst to distribute the latter's content on social networking sites and IM tools via the startup's CelebSpleak network.

Google's competitors have previously attempted to break into the dominant search engine's market share by improving their own algorithms and Web site features to capture more of the Web. However, IAC/InteractiveCorp, owner of Ask.com, is trying to attract consumers with Rushmore Drive (rushmoredrive.com), a search site promising interesting and easy-to-find content for the black community.

Teens always seem to be online, but many offline options exist to reach this audience

Yahoo's recent launch of Shine, a women-focused media portal, is bound to make some magazine publishers nervous.

After six years of research and development, Sergeant's Pet Care Products was set to unveil its breakthrough product in flea, tick, and mosquito control: Sergeant's Gold Flea and Tick Squeeze-On for Dogs.

SUNNYVALE, CA: Yahoo launched a new Web site on March 31 that targets women between the ages of 25 and 40.

Amid changes in the medium, there are certain ways to ensure success for a radio PSA.

The American Reading Co. is overcoming many obstacles in campaign to help US kids read better