Such public call-outs might get the attention of firms, but they have little long-term effect

The Art Institutes, a division of the Education Management Corporation (EDMC), opens many campuses across the country each year. But rather than a ribbon-cutting ceremony, the school likes to bring creativity to its openings.

The Ronald McDonald House of Cleveland (RMHC) needed to breathe new life into its 6th annual Tackle the Tower campaign, a fundraising event that challenges participants to run up the 37-story Erieview Tower.

Who is your client and what are its media goals?

WASHINGTON: The US Climate Action Partnership (USCAP) awarded Widmeyer Communications a one-year, approximately half-a-million-dollar contract to handle public affairs and media outreach.

I'm not sure which of the nine circles of hell I was in the week before ad:tech San Francisco 2008, but it's the level where PR people spam bloggers with irrelevant e-mail pitches.

Thanks to the rise of blogs, dedicated Web sites, and new festivals, independent films are still finding their audience. Inde-pendent film publications are also seeing their audiences move online, says Todd Konrad, online editor and critic for Independent Film Quarterly.

When former NBC News international correspondent Charles McLean's phone rang recently, it was a recruitment agency manager asking for advice on hiring a seasoned communications chief for the American Museum of Natural History in New York.

If done correctly, this forum for information is an effective way to engage the media.

From a new name to its thought-leadership push, CBIZ is making inroads with various audiences