If I conduct an employee survey for my client or company, what best practices should I follow?

During my time at PRWeek, I've seen not only how valuable research and measurement can be to the industry, but I've heard several concerns related to how the industry measures its efforts.

The announcement sparked discussion of the future of financial comms and newswires

It is a good idea to occasionally pass on information in a straightforward way about major client announcements, or client coverage that you think your Twitter followers will find appealing, says Margaret Clark, account executive at Shift Communications.

Game Crazy (GC), a video-game retailer, asked Cone to help reach parents (especially moms) and grandparents shopping for holiday gifts for kids. GC wanted to be seen as a valuable and trusted source and aimed to increase sales and market share.

TNS shareholders have until August 29 to accept WPP's offer.

The age-old command to "listen to your mother" doesn't end at adolescence. Avid blog followers are learning that they need to "listen to mothers" as well.

CHICAGO: Results from Cision's Corporate Media Reputation Index for Q2 2008 show that technology and telecomm are faring best in media coverage.

What's the best way to integrate social media into my PR program?

In this week's Expert Q&A, Kevin Joy talks about protecting a brand's reputation online and tips for monitoring your brand on the Internet.