Mid-level PR pros share their perspectives on a variety of topics in a PRWeek survey.

This week, Katie Paine, CEO of KD Paine & Partners, discusses PR research and measurement and how her consultancy's new service, MarketFramer, can help.

The 2008 Olympic Games in Beijing China started on Friday, August 8 with great fanfare and hundreds of thousands of fireworks. While the Olympics has its own blog dedicated to the games, we know that the world is taking to the blogosphere to discuss the games and to root for their country's athletes.

Scott Germaise, VP of product management for Twing.com, a search engine for online communities, discusses the continued relevance of online forums, forum trends, and what the company has seen since its launch in January.

If I conduct an employee survey for my client or company, what best practices should I follow?

During my time at PRWeek, I've seen not only how valuable research and measurement can be to the industry, but I've heard several concerns related to how the industry measures its efforts.

The announcement sparked discussion of the future of financial comms and newswires

It is a good idea to occasionally pass on information in a straightforward way about major client announcements, or client coverage that you think your Twitter followers will find appealing, says Margaret Clark, account executive at Shift Communications.

Game Crazy (GC), a video-game retailer, asked Cone to help reach parents (especially moms) and grandparents shopping for holiday gifts for kids. GC wanted to be seen as a valuable and trusted source and aimed to increase sales and market share.

TNS shareholders have until August 29 to accept WPP's offer.