WASHINGTON: The nonprofit Alliance to Save Energy (ASE) and The Wal-Mart Foundation (WMF) will launch a consumer education effort May 20, offering tips on reducing gas usage through fuel-efficient driving and maintenance.

Like any relationship, building long-term client partnerships takes work. To keep clients on board over time, agencies are closely monitoring and enhancing the service they provide to meet their clients' needs and expectations.

CRESTVIEW HILLS, KY: Tropicana Entertainment tapped FD Ashton Partners to handle communications related to its May 5 Chapter 11 filing to restructure $2 billion in debt.

NEW YORK: Fortune's Most Admired Companies and 100 Best Companies to Work For rankings are the most prized lists for corporations, a survey conducted this year by Burson-Marsteller showed.

How can you maximize coverage of an FDA approval?

If done correctly, this forum for information is an effective way to engage the media.

PR PROS routinely aim to win clients a guest spot on a TV show or create a great CEO video-blog. Yet communications pros, also tasked with monitoring a video's success as it spreads across the Internet, are increasingly turning to online video monitoring for tracking.

NetApp's corporate marketing and communications team has worked hard to help redefine the company for a variety of different audiences.

WALTER CRONKITE, once considered the most trusted figure in America, established an emotional connection between the public and national news anchors. However, as the nightly network news - like all other sectors of traditional media - grapples with diminishing significance, critics are calling the necessity for a national news-delivering celebrity into question.

The 2008 Agency Business Report found that the PR industry had another successful year. These gains can be attributed, at least in part, to increased digital revenues, the improving stature of PR pros in the eyes of C-suite executives, and global companies seeking expertise in multiple countries