SOMERS, NY: Pepsi Bottling Group (PBG) issued its first CSR report last week and is working to integrate the message into all communications.

As customers worry about the safety of their money in banks across the country, massive advertising campaigns with reassuring messaging appeared from various companies, including Bank of America and JPMorgan Chase.

NEW BRUNSWICK, NJ: Johnson & Johnson restructured its public affairs and corporate communication leadership. Senior J&J communication professionals assignments are now linked with key stakeholder groups, the company told employees October 3.

Panic may be a natural reaction to the historic market turmoil we're witnessing. However, after we shake our heads in disappointment, take a deep breath, realize that the next few months, or longer, will be tough, and turn off CNBC, we must get back to work.

NEW YORK: Financial communications professionals say they are keeping busy as the Wall Street tumult continues.

NEW YORK: Author Alice Schroeder recently enlisted CJP Communications to launch an online, promotional documentary series to coincide with the release of the first authorized biography of Warren Buffett.

There is no doubt that some financial firms are in big trouble right now. However, when a financial giant falls, it doesn't necessarily take down every firm in the industry.

Nobel Prize winners send anti-bailout petition to Pelosi, Byrd; Obama urges McCain to join the debate; PETA advocates the use of human milk in ice cream.

NEW YORK: Financial services companies in good standing are aggressively communicating with customers and the media during this time of great economic uncertainty.

In these perilous times, a CEO really needs a good friend. With Wall Street firms finally paying penance for their risky investments, CEOs are fretting about how the reverberations will affect their own organizations. This should surprise no one.