Olympic sponsors are using a variety of creative tactics to maximize their investment.

For Ann Wool, Beijing will be the ninth Olympic Games she has worked on, the first dating back to the 1992 Barcelona Games. She spoke with Alexandra Bruell about those experiences, and negotiating different cultures and regulations to get the job done.

As British ambassador to the US during the run-up to the Iraq war, Sir Christopher Meyer led an embassy staff of more than 400 that interacted with US lawmakers, the media, and the business community in every imaginable sector.

Although the conflicts in Iraq and Afghanistan trigger diverse and often opposing opinions, stories about returning veterans and the issues they deal with tend to be fairly positive, says Ron Martz, president of Military Reporters and Editors, and recently retired military affairs reporter for the Atlanta Journal-Constitution.

NEW YORK: American International Group (AIG) is stressing a message of enhanced internal meritocracy to investors and employees after the company ousted CEO Martin Sullivan.

Is there a cost-effective way to track our relevant regional mentions in a timely manner?

Intel has adjusted its communications strategy to reach consumers with a message about the role its processors play in the overall computer experience.

EAST RUTHERFORD, NJ: Advanta selected MWW Group to lead media relations and consumer awareness for its social networking site, Ideablob.com, and nonprofit venture, KivaB4B.org.

WASHINGTON: The International Monetary Fund (IMF) recently issued an RFP for a PR firm to assist its external relations department with various communications work, including providing early warning and strategic advice on issues that could affect the IMF's overall reputation.

When should I decline a media interview request?