With the launch of a new brand platform, New Balance's communications team hopes to connect with consumers by tapping into their emotional connection with running.

LONDON: Candy & Candy, a luxury interior design and development firm, is in the early stages of an RFP for an AOR in the US.

Having offices around the world is a benefit to PR firms, but keeping staff connected and informed while in different time zones can be a challenge.

The campaign aims to collect 1 million volunteers to pledge their time or money in support of bringing freedom to Burma and releasing political activist Aung San Suu Kyi from house arrest.

Agent Provocateur is the latest example of a company extending its advertising message with dramatic, film-like videos to add buzz.

PALO ALTO, CA: Facebook hired Elliot Schrage, former VP of global communications and public affairs at Google, as its new VP of communications and public policy.

Since joining forces in May 2006, Goodman Media International (GMI) and The Access Project have worked to promote Access Project's mission of creating and maintaining public health programs in Africa.

LOS ANGELES: Hess Natur, a German-based mail-order apparel brand that is organically sourced and manufactured, named Bullfrog & Baum (B&B) its AOR, tasking the agency with the promotion of its US debut planned for this July.

NetApp's corporate marketing and communications team has worked hard to help redefine the company for a variety of different audiences.

Although various sectors of the US economy - most notably the housing market - face grave difficulties at the moment, agency executives say that the tough times also present great opportunities for their corporate and financial practices.