Of all the elements Amy Swygert brings to her role as VP of strategic communications planning at the American Cancer Society (ACS), none are more important than her personal experience

The PR industry often speaks of transparency. So it is no surprise that human resource professionals will openly discuss their employee retention tactics with staff members.

NEW YORK: Fleishman-Hillard announced on Monday that it purchased a majority stake in Paul Wilmot Communications (PWC), a New York-based agency specializing in fashion, beauty, and lifestyle PR.

The steel processor puts an emphasis on internal efforts to help reach its overall goals

The presidential election has kept a variety of regulatory and legislative issues high on the priority list for many clients, especially those in the financial services, energy, housing, and healthcare sectors.

Why are rich-media résumés a good idea for PR pros?

The slowdown in the US economy has communications executives scrambling to stretch budgets without sacrificing results. In times like these, a speaker's bureau program might seem like a "nice-to-have" component of a communications plan. But a targeted speaking program can provide huge value to communications programs, without the high cost.

Handwritten notes might be seen as an old-fashioned way to communicate - or at least a less obvious way to communicate if you are a communications professional. But people in PR say that's not always the case. Everybody gets numerous e-mails a day, but how many handwritten notes do they receive, apart from relatives?

Ted McKenna studies how economic woes impact the PR workforce

Seven industry veterans look back at the lessons they learned from their very first days in the PR field.