Human resources consultant

Every week, PRWeek reports on new account wins, RFIs, RFPs, and other agency-client relationships. Lately, though, agency executives are complaining more about that process.

CINCINNATI: Procter & Gamble's global marketing officer, James Stengel, plans to retire August 1. The 25-year veteran will be succeeded by Marc Pritchard, current president of strategy, productivity, and growth.

In-home promotions might seem like a throwback to 1950s Tupperware parties, but with PR pros at the helm, these brand-building events are cutting edge, with viral marketing and social networking components.

NEW YORK: The Center for Communication Compliance introduced an online program for PR professionals to train and receive certification about regulatory issues that affect the healthcare industry. It is the first standardized program of its kind, said Ilyssa Levins, president and founder of New York-based CCC.

GE has taken steps to help its communicators not only assess their current performance, but also provide ways for them to further their career.

Founder and president, The Powell Group

OAKBROOK, IL: McDonald's plans to find an employee in the next seven weeks or so to helm the blog of its new internal Web site, Station M.

Even in the midst of an economic downturn, marketers are planning to increase their financial and strategic commitment to online and new media initiatives. As Erica Iacono discovers, those brands that are fully engaged in this space have found real value in the opportunities it affords

NEW YORK: The planned 10% workforce cut at McClatchy Co., owners of Knight Ridder, that was announced last week reinforced an uncertain media landscape that might be driving more reporters and editors to pursue positions in the PR industry.