How many times have clients - both internally and externally - come to the PR team seeking creative solutions to solve business challenges? For clients, creativity is the secret sauce that helps differentiate products from competitors, capture new markets, define a reputation, or escape a challenging situation. For agencies, creativity helps land our brands on national and local news, build business with new assignments, and win accolades with shiny industry awards.

The rise in unemployment in early June signals the economic slowdown some economists feared earlier this year, as they saw oil prices top $100 a barrel and the credit crisis gut the balance sheets of major financial institutions. And now it's become personal in the PR business - layoffs are taking a toll.

Whether you were rooting for or against her presidential campaign, Sen. Hillary Clinton's concession speech gave professional women particular reason to smile with its reference to that infamous glass ceiling.

NEW YORK: The number of PR candidates approved by the Universal Accreditation Board (UAB), as well as those advancing through portions of its approval process, decreased during this year's first quarter in comparison to the same period in 2007.

WAYZATA, MN: Corporations with sustainability strategies are more focused on positive perception of their efforts than revenue growth, according to a survey developed by the Vandiver Group and sponsored by Pinnacle Worldwide.

Journalism professors, themselves media veterans, aren't mincing words about the Tribune Co.'s recently announced plans to cut employees and news content across its 12 newspapers.

president and CEO, M Strategies

Sparked by the debate over McClellan's book, discussion grows about the role of spokesperson

VP of Makovsky & Company

When the economy stumbles, PR is typically one of the first places that skittish companies make cuts. But as PR agencies work to gain the confidence of C-suite executives, those PR pros with MBAs are better positioned to make a compelling case for preserving the marketing budget during lean times.