Fashion-beauty Articles

Bush takes bailout plan to the public

Beth Krietsch September 25, 2008

President Bush addresses the nation regarding bailout plan; Americans express mixed feelings about increased e-mail access; Lance Armstrong races to increase cancer awareness.
 

Allstate Foundation launches domestic violence awareness campaign

Kimberly Maul September 24, 2008

NORTHBROOK, IL: The Allstate Foundation launched new cause-marketing campaign "Tell a Gal P.A.L.", which encourages consumers to "pass it on, act, and learn" when it comes to domestic violence.
 

Silhouette's new initiative touts beauty

Alexandra Bruell September 24, 2008

ALBANY, NY: Silhouette, an international sun and ophthalmic eyewear company, is launching its first big US campaign in several years, in an effort to shift its positioning from fashion trends to personal beauty and wellness trends.
 

Good business

Tonya Garcia September 20, 2008

CSR campaigns are often viewed as a way to connect with consumers, but they're increasingly being used in messaging geared toward investors.
 

The North Face selects Aloft

Alexandra Bruell September 18, 2008

SAN LEANDRO, CA: The North Face recently hired the Aloft Group as its global corporate communications firm after a competitive bid between five agencies.
 

New York's mayor seeks to alleviate city's fears in financial crisis

Alexandra Bruell September 16, 2008

Michael Bloomberg steps into the banking crisis; Jack + Bill garners more press; Best Buy touts imaginary stock trade program; and more.
 

Outdoor recreation travels various routes

David Ward September 15, 2008

Like many industries, out-door recreation, which ranges from apparel to large recreational vehicles (RVs), is being negatively affected by the current economic turmoil.
 

Lehman Brothers hunts for buyer day after assuring investors of survival

Jaimy Lee September 12, 2008

Lehman Brothers hunts for buyer; Nationwide Financial ads tap American Idol personality; fashion outlets look to market Sarah Palin's style; and more
 

Target storms NYC with designer pop-up stores

Alexandra Bruell September 12, 2008

NEW YORK: Target planned to launch several pop-up stores in New York City during Fashion Week to highlight the discount retailer's partnership with nearly two dozen high-end designers for its products.
 

MTV's college-focused station mtvU adds new series

Beth Krietsch September 11, 2008

New series at mtvU; new parents populate social networking sites; new fashion buzz words; and more