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Fashion-beauty Articles
Bush takes bailout plan to the public
Beth Krietsch
September 25, 2008
President Bush addresses the nation regarding bailout plan; Americans express mixed feelings about increased e-mail access; Lance Armstrong races to increase cancer awareness.
Allstate Foundation launches domestic violence awareness campaign
Kimberly Maul
September 24, 2008
NORTHBROOK, IL: The Allstate Foundation launched new cause-marketing campaign "Tell a Gal P.A.L.", which encourages consumers to "pass it on, act, and learn" when it comes to domestic violence.
Silhouette's new initiative touts beauty
Alexandra Bruell
September 24, 2008
ALBANY, NY: Silhouette, an international sun and ophthalmic eyewear company, is launching its first big US campaign in several years, in an effort to shift its positioning from fashion trends to personal beauty and wellness trends.
Good business
Tonya Garcia
September 20, 2008
CSR campaigns are often viewed as a way to connect with consumers, but they're increasingly being used in messaging geared toward investors.
The North Face selects Aloft
Alexandra Bruell
September 18, 2008
SAN LEANDRO, CA: The North Face recently hired the Aloft Group as its global corporate communications firm after a competitive bid between five agencies.
New York's mayor seeks to alleviate city's fears in financial crisis
Alexandra Bruell
September 16, 2008
Michael Bloomberg steps into the banking crisis; Jack + Bill garners more press; Best Buy touts imaginary stock trade program; and more.
Outdoor recreation travels various routes
David Ward
September 15, 2008
Like many industries, out-door recreation, which ranges from apparel to large recreational vehicles (RVs), is being negatively affected by the current economic turmoil.
Lehman Brothers hunts for buyer day after assuring investors of survival
Jaimy Lee
September 12, 2008
Lehman Brothers hunts for buyer; Nationwide Financial ads tap American Idol personality; fashion outlets look to market Sarah Palin's style; and more
Target storms NYC with designer pop-up stores
Alexandra Bruell
September 12, 2008
NEW YORK: Target planned to launch several pop-up stores in New York City during Fashion Week to highlight the discount retailer's partnership with nearly two dozen high-end designers for its products.
MTV's college-focused station mtvU adds new series
Beth Krietsch
September 11, 2008
New series at mtvU; new parents populate social networking sites; new fashion buzz words; and more
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