TOPEKA, KS: Payless is celebrating Hispanic Heritage Month and reaching out to the Hispanic community by selling bilingual necklaces and donating the proceeds to the Hispanic Scholarship Fund (HSF).

A recent piece in a special fall fashion issue of The New York Times Magazine notes that the face of fashion is getting younger. The story follows 12- and 15-year-old females who blog about their fashion favorites, icons, and even post photos of themselves playing a fashion-forward version of dress-up with digital cameras.

For its new electronic toothbrush, the Pulsonic, Oral-B is targeting consumers that care as much about design as how well the toothbrush cleans teeth, said Elizabeth Ming, external relations manager, Oral-B, which is owned by Procter & Gamble

ADA, MI: Amway Global, a manufacturer of products such as beauty brand Artistry and vitamin supplement Nutrilite, and direct-seller company, has embarked on a corporate rebranding campaign to raise awareness of the overall brand in the health and wellness category and phase out the Quixtar name and brand.

Sunglass Hut wanted to present itself as a more fashionable boutique and give customers a more personal shopping experience. So, two years ago, the retailer implemented a more conversational sales approach and began redesigning its stores.

Who is your client? What are its media goals?

Gaia Online, an anime-themed social networking Web site, launched its first-ever virtual prom so that both new and veteran users could express their individuality within the time-honored tradition.

Designer Yansi Fugel has taken on the identity of a fashion editor named Ella Branford. The character is one of three fictional avatars created as a digital tactic to promote her new travel line, Travel Jersey.

The 97-year-old Boscov's became the most recent department store - joining Steve & Barry's and Mervyns, among others - that are filling up Chapter 11 in a new novel called Crappy Economy.

The general consumer trend of health and wellness has infiltrated the beauty market, and many brands are taking this into account for their communications plans.