No one doubts those are "real" women that appear in Unilever's Dove advertisements. They have real curves - hips and all - and even very real wrinkles, sags, and bags in the pro-age ads, which were part of Dove's much-heralded "Campaign for Real Beauty." Victoria's Secret's models these are not.

With the launch of a new brand platform, New Balance's communications team hopes to connect with consumers by tapping into their emotional connection with running.

Nanci Hellmich lost a lot of weight 27 years ago and transitioned that into a reporting job covering health and wellness at USA Today, where she has worked for more than two decades.

LONDON: Candy & Candy, a luxury interior design and development firm, is in the early stages of an RFP for an AOR in the US.

NEW YORK: The Warnaco Group hired Kaplow as AOR for its Warner's and Olga brands, effective May 1, after a multiple-round review process.

NEW YORK: Piaggio Group USA consolidated the PR functions for its four major brands to one agency by naming Brandware AOR for Vespa and Piaggio scooters and Aprilia and Moto Guzzi motorcycle brands.

Agent Provocateur is the latest example of a company extending its advertising message with dramatic, film-like videos to add buzz.

n a recent Corporate Profile on Fiji Water, PRWeek's Kimberly Maul wrote about a number of plans the company recently put in action to spread the message that bottled water can be good for the environment.

LOS ANGELES: Hess Natur, a German-based mail-order apparel brand that is organically sourced and manufactured, named Bullfrog & Baum (B&B) its AOR, tasking the agency with the promotion of its US debut planned for this July.

Two top stories in WWD today show that fashion brands' international tensions with China can both interrupt and inspire business plans in the country.