McDonald's takes a departure from its usual marketing fare as an anonymous sponsor of an Olympic-themed online game, The Lost Ring, reports the New York Times.

Earlier this month, when CareerBuilder.com sought a new way to reach tomorrow's work force, it turned to Erik Hauser and his firm Swivel Media.

Events are a strong way to forge bonds with a target audience.

This year's PRWeek/Barkley Public Relations Cause Survey reveals that more than ever consumers expect companies to give back.

For its first-ever Cause Roundtable, PRWeek assembled a group of agency, corporate, nonprofit, and media professionals to discuss the state of cause marketing and its future.

LOS ANGELES: Fans of NBC's The Office will descend upon Scranton, PA, for a weekend of activities, thanks to a grassroots effort by the citizens of the former coal-mining town-turned Dunderhead hot spot.