Cadbury Schweppes Americas Beverages (CSAB) is using a recipe competition to help promote its leading brand beverage, 7UP, to Hispanic consumers. The effort will be supported by Ketchum, which has worked with the company for almost three years, and 7UP specifically since 2006.

The bees are disappearing, and with them, some of your favorite ice cream flavors - a fact that Häagen-Dazs hopes to bring awareness to with its Honey Bee campaign.

A PR campaign designed by students at Hunter College in New York, and sponsored by the Coach fashion label, is coming under criticism for promoting a fake persona complete with a Facebook profile and blog, according to AdWeek.

Mirage Studios and 4Kids Entertainment have hired Peppercom to lead PR for TMNT25, the 25th anniversary "shell-ebration" of the Teenage Mutant Ninja Turtles, who made their comic-book debut in 1984.

Windows XP users are kicking up a fuss over the eventual phasing out of their beloved operating system.

Ford Motor Co. recently teamed with House Party to promote its products in a way that lets consumers truly experience the Ford brand - an experiential marketing party called The Big Drive.

McDonald's takes a departure from its usual marketing fare as an anonymous sponsor of an Olympic-themed online game, The Lost Ring, reports the New York Times.

Earlier this month, when CareerBuilder.com sought a new way to reach tomorrow's work force, it turned to Erik Hauser and his firm Swivel Media.

Events are a strong way to forge bonds with a target audience.

This year's PRWeek/Barkley Public Relations Cause Survey reveals that more than ever consumers expect companies to give back.