NEW YORK: When BET's video countdown show '106 & Park' celebrated its 2,000th episode on August 20, the network also launched an online social community, 106 & Park Connect.

Christopher Zunner came to the Big Apple in 1983 from up-state New York for a two-month temp job helping Alvin Ailey American Dance Theater (AAADT) celebrate its 25th anniversary. He ended up staying for 25 years and counting, holding a variety of posts, including administrative assistant to Alvin Ailey. A quarter-century later, as AAADT celebrates its 50th birthday, Zunner serves as PR director.

The goal of MedImmune's "Flu Vaccination: Choose Your Administration" campaign is to raise awareness about flu vaccinations and the options that healthcare consumers have.

The 2008 Olympic Games in Beijing China started on Friday, August 8 with great fanfare and hundreds of thousands of fireworks. While the Olympics has its own blog dedicated to the games, we know that the world is taking to the blogosphere to discuss the games and to root for their country's athletes.

Kings Family Restaurants and WordWrite Communications approached the restaurant chain's 40th anniversary with a goal to celebrate Kings and raise its profile with a younger generation of diners.

Who is your client? What are its media goals?

Celebrities take over presidential race; Google apologizes for Gmail outage; NBC responds to fireworks' criticism; and more.

BEIJING: Coca-Cola's PR and marketing efforts for the Beijing Olympics, called the Live Olympic campaign, began nearly two years ago and have focused on reaching out to Olympics fans, both at the Games and abroad.

In 2006, the National Needlearts Association (TNNA) was looking to expand the needlearts - knitting, crocheting, embroidery, cross-stitch, and needlepoint - beyond its core audience. The group noticed a successful program launched by the Seattle Mariners baseball club the year before, when it invited knitters to a game.

Earlier last year, the YWCA of Metropolitan Dallas partnered with Levenson & Brinker to celebrate the organization's 100 years of service to the local community with a fundraising gala and educational effort, "100 Women, 100 Years," inviting citizens to vote and celebrate local Texas heroines.