The 2008 Olympic Games in Beijing China started on Friday, August 8 with great fanfare and hundreds of thousands of fireworks. While the Olympics has its own blog dedicated to the games, we know that the world is taking to the blogosphere to discuss the games and to root for their country's athletes.

Kings Family Restaurants and WordWrite Communications approached the restaurant chain's 40th anniversary with a goal to celebrate Kings and raise its profile with a younger generation of diners.

Who is your client? What are its media goals?

Celebrities take over presidential race; Google apologizes for Gmail outage; NBC responds to fireworks' criticism; and more.

BEIJING: Coca-Cola's PR and marketing efforts for the Beijing Olympics, called the Live Olympic campaign, began nearly two years ago and have focused on reaching out to Olympics fans, both at the Games and abroad.

In 2006, the National Needlearts Association (TNNA) was looking to expand the needlearts - knitting, crocheting, embroidery, cross-stitch, and needlepoint - beyond its core audience. The group noticed a successful program launched by the Seattle Mariners baseball club the year before, when it invited knitters to a game.

Earlier last year, the YWCA of Metropolitan Dallas partnered with Levenson & Brinker to celebrate the organization's 100 years of service to the local community with a fundraising gala and educational effort, "100 Women, 100 Years," inviting citizens to vote and celebrate local Texas heroines.

Mentoring Partnership of New York (MPNY) teamed with Kellen Communications to create a PSA campaign to raise awareness of the need for mentors and highlight the variety of programs. The goal was to enlist new mentors from New York City's five boroughs.

Terminix partnered with New Orleans' Audubon Nature Institute to sponsor the Audubon Insectarium, the first museum to open in New Orleans post-Katrina and the largest institute of its kind.

NEW YORK: Coca-Cola and McDonald's garnered the most media coverage (traditional and new media) between July 1 and July 14 of all the 12 global sponsors participating in the Beijing Olympic Games, according to the Dow Jones Insight - 2008 Olympics Media Pulse.