How can you maximize coverage of an FDA approval?

Thanks to the rise of blogs, dedicated Web sites, and new festivals, independent films are still finding their audience. Inde-pendent film publications are also seeing their audiences move online, says Todd Konrad, online editor and critic for Independent Film Quarterly.

The bees are disappearing, and with them, some of your favorite ice cream flavors - a fact that Häagen-Dazs hopes to bring awareness to with its Honey Bee campaign.

LONDON: Candy & Candy, a luxury interior design and development firm, is in the early stages of an RFP for an AOR in the US.

Annual conferences, particularly those bearing the stuffy "leadership" title, don't usually make journalists gush, but gush they did over the recent Four A's conference held in Southern California

Event sponsorships have their unintended costs, according to the New York Times. Stephanie Clifford reports on how Yum Brands CEO David C. Novak issued prepared remarks about the splendor of the Kentucky Derby, without knowing that NBC had just announced that injured horse Eight Bells had been euthanized.

With a record number of entries this year, the National Magazine Awards, also known as the Ellies, are considered a major benchmark for US publications.

LOS ANGELES: Hess Natur, a German-based mail-order apparel brand that is organically sourced and manufactured, named Bullfrog & Baum (B&B) its AOR, tasking the agency with the promotion of its US debut planned for this July.

Sarah Lacy recently created an uproar during her controversial keynote interview with Facebook CEO Mark Zuckerberg at South by Southwest Interactive. Lacy talks to PRWeek about what the controversy means for journalists in the era of social media, and her upcoming book Once You're Lucky. Twice You're Good that chronicles the founders of some of the most talked about Web 2.0 startups.

NEW YORK: Staples kicked off its annual Back-to-School campaign May 1 with the addition of a new cause initiative, DoSomething101. com.