Although most PR pros consider Web 2.0 tactics vital, many still hesitate to use search-engine optimization (SEO) for campaigns.

SAN FRANCISCO: Dell has hired Kelly McGinnis, a former partner at Fleishman-Hillard, as the new global PR head of its Da Vinci project.

In October 2003, A&R Edelman (formerly A&R Partners), a Silicon Valley technology firm, announced a new consumer practice. The practice had essentially launched itself some time before that date, however, since the firm had already been doing work in the consumer electronics area.

NEW YORK: Cottonelle has launched "Be Kind to Your Behind," a national campaign to build brand awareness and position the product as a luxury lifestyle choice.

Who is your client and what are their media goals?

OAK BROOK, IL: Sharpie has partnered with international soccer star, David Beckham, for the largest integrated global marketing program in the 47-year history of the company.

The ski resort operator adjusts its comms tactics to draw local, domestic, and international visitors

Last night at 8 pm, anywhere in America, you could have turned on the TV and found 300 advertisements coming at you from just as many channels - at just this one point in time. How can any company expect a single message to break through that much clutter? The answer lies in one small word fraught with so much apprehension: Integration.

Typically, creating acceptance of Attention Deficit Hyperactivity Disorder (ADHD), which affects nearly 4.4 million children between the ages of 4 and 17, has been a difficult task, especially with the amount of skepticism around the condition.

Promoting a firm after a significant change requires a persistent, carefully honed message.