On July 15, college football and video games will once again collide for NCAA Football '09. Tyrone Miller, PR manager of EA, said this latest incarnation will offer a more authentic collegiate football experience, including university stadiums, cheerleaders, fans, and school bands. EA hopes to demonstrate this authenticity with its PR campaign for the game, handled in-house.

With the launch of a new brand platform, New Balance's communications team hopes to connect with consumers by tapping into their emotional connection with running.

Who is your client and what are its media goals?

Moms talk to each other. True, it's mostly to establish the superiority of their own precious bundles, but talk to each other they do, indeed.

Fort WORTH, TX: American Airlines (AA) said it focused on direct engagement with passengers after cancelling 3,079 flights in four days due to a Federal Aviation Administration (FAA) request for more inspections.

FT WORTH, TX: American Airlines prioritized direct engagement with grounded passengers in the wake of canceling of 3,079 flights over the past four days.

Teens always seem to be online, but many offline options exist to reach this audience

SANTA CLARA, CA: McAfee launched a global "30-day spam diet" campaign March 31 to point out the possible dangers of responding to spam e-mail.

If you bought three or more pairs of sneakers in the past year, you might be a natural-born leader, according to a new study from Mindset Media that was produced in conjunction with Nielsen's Online.

Although most PR pros consider Web 2.0 tactics vital, many still hesitate to use search-engine optimization (SEO) for campaigns.