SAN FRANCISCO: Dell has hired Kelly McGinnis, a former partner at Fleishman-Hillard, as the new global PR head of its Da Vinci project.

In October 2003, A&R Edelman (formerly A&R Partners), a Silicon Valley technology firm, announced a new consumer practice. The practice had essentially launched itself some time before that date, however, since the firm had already been doing work in the consumer electronics area.

NEW YORK: Cottonelle has launched "Be Kind to Your Behind," a national campaign to build brand awareness and position the product as a luxury lifestyle choice.

Who is your client and what are their media goals?

OAK BROOK, IL: Sharpie has partnered with international soccer star, David Beckham, for the largest integrated global marketing program in the 47-year history of the company.

The ski resort operator adjusts its comms tactics to draw local, domestic, and international visitors

Last night at 8 pm, anywhere in America, you could have turned on the TV and found 300 advertisements coming at you from just as many channels - at just this one point in time. How can any company expect a single message to break through that much clutter? The answer lies in one small word fraught with so much apprehension: Integration.

Typically, creating acceptance of Attention Deficit Hyperactivity Disorder (ADHD), which affects nearly 4.4 million children between the ages of 4 and 17, has been a difficult task, especially with the amount of skepticism around the condition.

Promoting a firm after a significant change requires a persistent, carefully honed message.

Cuban President Fidel Castro has stepped down after almost 50 years in power. The ailing leader will pass the position to his younger brother, Raul. This power shift has long been suspected since the January election polls, projecting Raul as the presidential front-runner, ahead of Fidel.