Who is your client and what are its media goals?

Moms talk to each other. True, it's mostly to establish the superiority of their own precious bundles, but talk to each other they do, indeed.

Fort WORTH, TX: American Airlines (AA) said it focused on direct engagement with passengers after cancelling 3,079 flights in four days due to a Federal Aviation Administration (FAA) request for more inspections.

FT WORTH, TX: American Airlines prioritized direct engagement with grounded passengers in the wake of canceling of 3,079 flights over the past four days.

Teens always seem to be online, but many offline options exist to reach this audience

SANTA CLARA, CA: McAfee launched a global "30-day spam diet" campaign March 31 to point out the possible dangers of responding to spam e-mail.

If you bought three or more pairs of sneakers in the past year, you might be a natural-born leader, according to a new study from Mindset Media that was produced in conjunction with Nielsen's Online.

Although most PR pros consider Web 2.0 tactics vital, many still hesitate to use search-engine optimization (SEO) for campaigns.

SAN FRANCISCO: Dell has hired Kelly McGinnis, a former partner at Fleishman-Hillard, as the new global PR head of its Da Vinci project.

In October 2003, A&R Edelman (formerly A&R Partners), a Silicon Valley technology firm, announced a new consumer practice. The practice had essentially launched itself some time before that date, however, since the firm had already been doing work in the consumer electronics area.