CHICAGO: Startup companies that engage in PR campaigns are 30% more successful in getting funding within one to three months than those that don't, according to results from a survey conducted by BIGfrontier Communications Group.

Auto leaders head to the Hill; atheists start campaign; 'The New York Times' shutters sports magazine; and more

Facebook is free, and it reaches millions of consumers, often broken down by group. Thus, it can give a healthcare PR campaign access to a targeted, niche audience.

In addition to PRWeek, I am also editorial director of DMNews, which focuses on direct marketing. During the last few months, I have fielded a number of odd requests.

In today's business world, a company's success depends on the ability of its senior executives to communicate with various audiences.

CEOs are increasingly relying on digital media tactics in their marketing plans, finds the 2008 PRWeek/Burson-Marsteller CEO Survey.

Obama stays on 'change' message; executives blog during tough economic period; 'US News' goes monthly; and more

NORTHRIDGE, CA: Pharmavite, maker of Nature Made vitamins and Soyjoy nutrition bars, named Porter Novelli its AOR after a procurement-led review. Douglas Jones, corporate communications and PR manager for the Northridge, CA-based company, noted PN's advocacy work and its strength in strategy as reasons for its selection.

Election inspires marketers; Starbucks' free coffee promotion runs afoul election law; Dunkin' Donuts twitters; and more.

It is very important for Big Pharma to learn how to work well with patient advocacy groups