Corporate Communications Articles

Wall Street crisis drives 'pre-releases' of earnings

October 16, 2008

DES MOINES, IA: Given the continued uncertainty on Wall Street, some companies are "pre-releasing" their earnings in order to protect corporate reputations. It seems particularly important in the insurance space, where the taint of AIG's struggles are touching many.
 

Challenging economy demands firms to focus on their strengths

Keith O'Brien October 16, 2008

A recent Wall Street Journal piece on cutbacks in digital spending shook the confidence of many a Twitter user.
 

H&K launches new global corporate response group

Tonya Garcia October 15, 2008

NEW YORK: Hill & Knowlton has launched a global corporate response group as a result of the Wall Street crisis.
 

McAfee brings attention to its product with celebrities

Aarti Shah October 15, 2008

McAfee has had a long-running effort to expand its media coverage beyond technology publications and into mainstream lifestyle media.
 

Employees craving top-down discussion on economy

Tonya Garcia October 14, 2008

NEW YORK: More than half of working Americans said their employers have not addressed their concerns about the impact of the current economic turmoil, according to a new survey by Weber Shandwick.
 

Ambius blooms with a new name

Jen Adams October 14, 2008

When Initial Tropical Plants, a provider of plants and services for the workplace, decided to switch to a new global brand name, it knew the transition would take time.
 

All the comforts of home

Nicole Zerillo October 13, 2008

In a tough time for the real estate market, Century 21 has embarked on the arduous task of convincing consumers that housing is worth the investment
 

Online videos are developing reputations

Craig McGuire October 13, 2008

Internet clips last forever, so effective monitoring is key for managing any company's image
 

Corporations must blog to keep up

Erin Byrne October 13, 2008

In its June 10, 2002, issue, PRWeek identified an emerging online trend that marketing and communications professionals needed to take heed of: blogging.
 

Financial practices highlight their value in crisis

Tanya Lewis October 10, 2008

Agencies have been watching the financial markets for months, and corporate practices kicked into high gear in response to the upheaval on Wall Street.