Corporate Communications Articles

EBay responds to LVMH counterfeit ruling

Alexandra Bruell July 02, 2008

PARIS: In response to Monday's court ruling upholding LVMH's claims against eBay with regard to selling counterfeit products, eBay held a press conference in Paris and issued global press releases throughout the day, announcing its position and intentions.
 

Burger King touts healthy kids' meal, Starbucks to close 600 stores, anti-Obama bloggers blame spam flags for shutdowns

Frank Washkuch July 02, 2008

Burger King is targeting health-conscious parents with a marketing and promotional campaign touting a more nutritious children's meal, which will go on sale July 7.
 

Tomato scare continues, Screen Actor's contract up, and Beijing-Dali Lama envoy to meet

Nicole Zerillo July 01, 2008

The FDA faces an uphill publicity battle, after admitting - 11 weeks into the tomato scare - that the agency is still unsure of the source of the salmonella outbreak and even whether tomatoes were involved.
 

JetBlue hires MWW for crisis communications

Nicole Zerillo June 30, 2008

FOREST HILLS, NY: JetBlue Airways selected MWW Group as its international crisis communications agency after a review underway since December.
 

Walt Cannon, AT&T communications pioneer, dies at 76

Frank Washkuch June 30, 2008

SARASOTA, FL: Walt Cannon, a former corporate VP at AT&T credited for his role in the company's iconic "Reach out and touch someone" campaign, died June 27. He was 76 years old.
 

The essential tools to become a leader

Kimberly Maul June 30, 2008

GE has taken steps to help its communicators not only assess their current performance, but also provide ways for them to further their career.
 

Cutting work ties without burning bridges

Craig McGuire June 30, 2008

Ending a client-agency relationship should be done in a tactful and courteous manner
 

Lopez places Ticketmaster's brand center stage

Kimberly Maul June 30, 2008

Albert Lopez was so busy upon his arrival at Ticketmaster in April, he didn't have time to announce his appointment as VP of strategic communications until more than a month later. His hire, along with that of Wendy Webb as SVP of strategic and financial communications, was part of the company's concerted plan to adopt a more strategic outreach approach.
 

Ahead of the Games

Ted McKenna June 30, 2008

The upcoming Summer Olympics in Beijing have sparked protests across the world. For sponsors and other companies, though, the event is a powerful opportunity to connect with China.
 

How can I ensure that my company's brand is protected by staffers during a down economy?

Becky Powell-Schwartz June 30, 2008

Founder and president, The Powell Group
 
 
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